UI/UX Designer, Graphic Designer, Illustrator and Animator

Branding

Branding

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Trashblitz

Simple and powerful logo / iconography set created for a company data collecting trash for real policy change.

Client Name

TrashBlitz

My Roles

Visual Design Lead
Logo Design Lead

Project Goals

  1. Create a logo and brand identity centered around "Trash" without stereotypical trash elements in the logo (who wants that?)
  2. Beautifully illustrate LA specific landmarks for the first launch, but switch gears post-launch to more general illustrations.
  3. Create a visually interesting website and app that works cross-platform on Desktop/Laptop/Phones and Ipad for when users are in the field collecting trash.
  4. Explore illustration styles until coming up with something that could represent them in a fun way.


Tools Used

Figma Illustration

 

TrashBlitz screenshots:

 

 
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DJ Pezza

DJ and event producer Chris Pezza needed a lettermark logo to easily watermark on images, creating an un-distracting presence to his ambient tracks.

Project Goals

Create a logo that could easily be transposed into generic background photography shots, something that could be a watermark without being annoying, and something that wouldn't look out of place alongside a list of other DJ logos

Tools Used

Illustration

Client Name

DJ Pezza

My Roles

Logo Design Lead

 

Examples of logo in-use

 

 
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Impact Corps

Impact Corps, a crowdsourcing effort for Peace Corps alumni needed quick logo work in a two-day turn around

Client Name

Impact Corps

My Roles

Logo Design Lead

Example of exploration ideas

Project Challenges

  1. Needed a logo in two day turn around time
  2. Logo should represent rippling (think raindrops) to represent one individuals contribution making a wider impact than first seen
  3. Logo should be on brand with the Peace Corps affiliation style guide in colors and font, and the logomark shouldn't detract too much from this.

Tools Used

Illustrator

 

 
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Problem Space

Problem Space needed a full rebrand from top-to-bottom, including a new logo, new branding direction, and new UX for their website

Project Goals

  1. In a few days turn-around time, create a full overhaul of their website, branding and logo
  2. Become more approachable by ditching the overly techy photos and videos and introduce more friendly illustrations and designs.
  3. Make their website more mobile-friendly

Tools Used

Figma Illustrator

Client Name

Problem Space

My Roles

Logo Design Lead
Visual Design Lead
Branding Design Lead

 

Examples of Problem Space designs in use

 

 
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Thingamajigs

Creating a playful set of vector illustrations and finding a child-like color and font scheme for a genre-crossing arts organization

Project Goals

Work closely with Thingamajigs' founder in creating a playful brand for their website and any additional promotional materials, aimed towards kids and their parents.


Tools Used

Sketch Illustrator

Client Name

Thingamajigs


My Roles

Visual Design Lead
Branding Design Lead

 

Some Thingamajigs illustrations

 

 
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Burghers for Bernie

In 2016 I was responsible for the logo-mark for Bernie Sanders (un)official Pittsburgh primary effort. Along with this I also did posters for every event we threw, but those were all comical so I won’t be posting them here :)